Do you aspire to be a digital marketing connoisseur? You are going to need specific skills to become one. Today we are going to share five digital marketing skills that you ought to maser in 2020. Even if you toil at a corporation, these skills will facilitate you. So let’s get right into it.
- Data Science: The first skill that you need is data science. You don’t have to be a passionate statistics scientist, but you ought to learn how to look at Google Analytics. There are so many videos out there that teach you how to read a report because Google Analytics is about: How many visitors am I getting? Where are they coming from? What’s the conversion rate? What’s the ROI? Where’s the drop-off in my funnel? All these little things will help you figure out how to maximize the traffic that you are getting. If you don’t know how to look at the data, you won’t know how to focus your energy to maximize your results.
- Content Strategy: Writing content does not guarantee you any more traffic. There is a lot of content existing on the internet. So, if you desire to do well, you require a stratagem. Without a strategy, there is no guarantee that people are going to read your content. You need to follow up with a promotion.
- Learn how to leverage video: Video is up-and-coming as one of the most popular channels out there. You need to do a ton of video stuff because it will build a much more engaging community than almost any other channel out there.
- Storytelling: Nowadays, people are using less and less storytelling, but storytelling is still as effective as it used to be in the past. You ought to integrate stories into your marketing. When you do that, you will find that more people relate to it. They will identify with the characters in your story, and you will notice that your conversion rate goes up. The reason this is important is ad costs continue to rise and rise, and that is not going to change in the future, so you better get good at storytelling.
- Email Marketing: It’s not just about sending emails every time you release a blog post, but more complicated emails. It’s about more complicated emails. You ought not to send the same email to everyone. When someone’s engaged, you ought to send them emails that primarily vend products and services. When someone is not engaged, you don’t want to sell them anything that they are not going to buy. You ought to get them engaged them first, and then sell them.
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