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WooCommerce vs Shopify – Which one is the best choice?



WooCommerce vs Shopify – Which one is the best choice?

Struggling to choose the right one from Shopify and WooCommerce? 

Shopify and WooCommerce – both come with plenty of design & customization options and have a list of powerful features. On the other hand, both have their own merits and demerits. 

So how to choose the right one for your ecommerce business? 

Here, in this article, we have featured a comprehensive review of WooCommerce and Shopify that can answer lots of your questions. 

Let’s compare; 

Prose and Cons 



  • Easy to use and simple 
  • Excellent Customer Support 
  • Built-in Analytics 
  • Comprehensive Point of Sale options 
  • Multi-currency selling options 
  • Mobile-friendly templates 
  • Great for Dropshipping 
  • Built-in speed & security for hosting 


  • Transaction fees for payment gateways other than Shopify Payments 
  • Expensive shipping  
  • Less customizability options 
  • A limited number of free apps 




  • Open Source Platform
  • Offers free plugin 
  • Full Fledged Content Management System (CMS)
  • Quick Setup 
  • Plenty of additional features and add-ons
  • Excellent SEO capabilities 



  • Doesn’t provide 24/7 customer support 
  • Setting up your WooCommerce store requires expertise 
  • Paid extensions and add-ons 
  • Performance and speed relies on hosting solutions 


Ease of Use

Ease of use– probably the most important thing to consider while choosing an ecommerce platform. If it’s not usable enough, you may not get enough from it. 

The ease of use means how it is easy to launch, set up, and manage an online store. In terms of Shopify and WooCommerce, let’s get into the details.




Shopify is a hosted eCommerce platform, so you don’t need to install, manage or update any software. 

With an extensive range of features and functionalities, Shopify offers amazing and unbeatable simplicity. To get started, all you need to do is sign up at Shopify at any time. Although Shopify is a subscription-based ecommerce platform, it offers a 14-day free trial, so you can run a free test drive to check the usability and user-experience. 

Once you are done with signup, an easy drag and drop interface will help you to pick the right design for your website. You can easily add and manage your products and inventory in one place. There are enough available options of templates to choose from and also offer Shopify’s own payment gateway. 

In short, overall Shopify is a powerful tool and easier to get started than its other competitors. 


Unlike Shopify, WooCommerce is not a fully hosted ecommerce platform. 

WooCommerce is a flexible and open-source ecommerce solution built on WordPress. So, to get started on WooCommerce, you have to:

  • Purchase a domain name and hosting 
  • WordPress Installation 
  • WooCommerce Plugin Installation 
  • WordPress Theme Installation 


With thousands of premium and free themes & plugins, WooCommerce gives you full control over customization and functionality and lets you create your functional online store.  

When it comes to design, WooCommerce doesn’t have a drag and drop design builder, so you can incorporate WordPress Page builders into it. Moreover, Shopify Pro offers WooCommerce Design and Customisation service to help you design WooCommerce themes from scratch.

Like Shopify, it’s easy to add and manage products in WooCommerce. 




Shopify vs WooCommerce – Ease of Use: Conclusion 

As to the technical expertise and knowledge required to set up WooCommerce, Shopify wins the round in respect of ease of use. One-click setup and accessibility make Shopify stand out from the competition. 



Shopify comes with several pricing tiers ranges from $29 to $299 per month and with increased features, pricing goes up. 

The Shopify pricing packages are as follows; 


  • Basic Shopify – $29/month 
  • Shopify – $79/month 
  • Advanced – $200/ month 

Pricing Shopify

The Basic Shopify plan comes with 2 staff accounts, 24/7 unlimited support, unlimited products with a sales channel, and online store with a blog – a basic plan to get started with your online business. It also offers free SSL certificate, discount codes, abandoned cart recovery, and manual order creation. 

The standard Shopify plan comes with everything that the Basic plan has, with gift cards, 4 staff accounts, and professional reports as additional features. 

On the other hand, the Advanced Shopify plan is one of the expensive plans with 15 staff accounts, advanced report builder access, and third-party shipping rates. 

In addition to these fees, every time you sell something, Shopify cuts a transduction fee. Moreover, if you are not using Shopify Payments, you need to pay an additional transaction fee i.e. 2% for Basic Shopify plan, 1% for Shopify, and 0.5% Advanced Shopify Plan. 

However, Shopify Online Credit Rates and In-Person rate are:

Online Credit Rates In-Person Credit Rates
Basic Shopify  2.9% + $0.30 2.7% 
Shopify  2.6% + $0.30 2.4%
Advanced Shopify  2.4% + $0.30 2.4%



As WooCommerce is an open-source platform, so it’s free to install. But, to get started with WooCommerce, you have to pay some additional costs to set up your online store. 

So, you need to buy 

  • Domain Name 
  • Hosting 
  • Security/ SSL Certificate 
  • Additional Extension


There are many hosting providers like Bluehost that offer a free domain, SSL Certificate, and hosting plans. 


WooCommerce has free as well as premium themes and plugins so you can control the cost of your store by using free extensions. Unlike Shopify, WooCommerce doesn’t charge any monthly fees. 


WooCommerce vs Shopify – Pricing: Conclusion


In the pricing round, WooCommerce is obviously the winner and cheapest available solution. Starting a basic online store on WooCommerce is considerably less expensive than Shopify.


Security & Maintenance


As a fully hosted eCommerce platform, Shopify ensures the security of the site from malware attacks and hackers.  

Shopify is Level 1 PCI DSS compliant and eventually, the capability extends to all solutions and businesses powered by Shopify. It comes with a built-in SSL certificate, that lets your customer know that your site is safe and secure to browse. 


WooCommerce, on the other hand, doesn’t have a built-in SSL certificate. To ensure security and protect personal information, you need to source your own SSL certificate. As we mentioned above, Bluehost is a reliable hosting provider and offers free SSL certificate for WooCommerce sites. 

Another critical security check is – PCI compliance. 

WooCommerce is not automatically PCI compliant, but you can make your site PCI DSS compliant by following some rules and steps. 

WooCommerce vs Shopify – Security: Conclusion 

Although WooCommerce offers security features, with PCI DSS compliance and SSL certificate, Shopify makes a clear win here. 

Payment and Transaction Fee 


Shopify has several payment methods and comes with its own payment method – Shopify Payments. It is the only payment processing application powered by Stripe

Shopify integrates with multiple third-party payment gateways including;

  • PayPal 
  • AmazonPay
  • ApplyPay 
  • Google Pay


However, Shopify charges additional 2% transaction fees on third-party payment gateway transactions. 

Shopify Payments is currently available for merchants selling in the United States, United Kingdom, Canada, Australia, New Zealand, Hong Kong, Ireland, Singapore, Japan, and Spain. For merchants in other countries, Shopify provides integration support with over 70+ payment gateways. 



One major benefit of WooCommerce is, it doesn’t charge any transaction fee on using any other third-party gateway. Moreover, WooCommerce integrates with 100+ payment gateways including PayPal, and Stripe.

WooCommerce comes with its own payment – WooCommerce Payments. It doesn’t charge any monthly fee. For every transaction made with US credit or debit cards, its costs you 2.9%+30¢. In short, WooCommerce supports multiple payment gateways, most of which are available as add-ons and plugins. 

WooCommerce vs Shopify – Payments : Conclusion 

Both Shopify and WooCommerce offer flexible and reliable transaction processes and come along with multiple payment gateway integrations. Although WooCommerce doesn’t charge a fee on transactions, payment gateways charge the same transaction fee to Shopify and WooCommerce.


However, Shopify ends up being more expensive than WooCommerce. 

Features & Functionality Catalog



  • Website builder with drag and drop option 
  • 100+ Professional store design themes available 
  • 70+ payment gateways
  • Search Engine Optimization (SEO) Support 
  • Multi-language support – 50+ languages 
  • Unlimited bandwidth available 
  • Fulfillment centers & Dropshippers Integration 
  • Finance Reports
  • 24/7 Customer Support 
  • Free 256-bit SSL certificate
  • PCI Compliant – Level 1
  • Social Media Integration
  • Shopify Mobile Commerce
  • Shopify POS
  • Gift Cards
  • Discount and Coupon Codes, Product Reviews
  • Returns Management – Abandoned Cart Recovery 
  • Blogging Platform 
  • Product Catalog & Product Data Management 
  • Product import/export through CSV file



  • Unlimited Product 
  • Built-in payment via PayPal & Stripe 
  • 400+ extensions available
  • SEO 
  • Quick and Easy Dashboard 
  • Data Security 
  • Geo-location Support 
  • Automatic Taxes 
  • Inventory Management 
  • Multiple Shipping Methods
  • Multiple Shipping Zones 
  • Discount Coupons and codes
  • Product Reviews 
  • Thousands of Themes and Templates available 
  • Multiple Marketing Tools Integration 
  • Built-in blogging 
  • Email Templates
  • Extensive Documentation 


Shopify WooCommerce
Subscription-based eCommerce platform – comes with three plans i.e. Basic, Shopify, and Advance Open-Source WordPress Plugin
Provides Hosting with domain & sub-domain  No hosting and free domain available 
Both allow adding unlimited products
It charges a specific fee on each transaction It doesn’t charge any monthly or transaction fee
Integrated Multiple Language Support Multi-lingual support via a plugin 
Supports Multi-Channel Marketing Does Not support Multiple Channel Marketing 
Offers Free SSL Certificate No Free SSL certificate, but you can integrate or get it from Hosting providers
Provides Multi-Store Management  No multi-store Management 
100+ Professional themes and store designs available  Thousands of free and premium WordPress  themes available 
Provides Native Analytics System and also supports Google Analytics Allows Google Analytics integration via plugin 
Offers unlimited storage Depends on your web hosting provider
Shopify doesn’t offer data security  Offers reliable Data security- you have full control over your data
It provides 24/7 email and phone support Extensive documentation and forum support


WooCommerce vs Shopify – Features: Conclusion 


Shopify SEO 

Shopify comes with built-in SEO capabilities and SEO ready site structure. From Meta title & description to Google Analytics, Shopify offers a list of basic SEO features, and it’s easy to add product, images, and pages meta titles and descriptions. 

In addition to these features, Shopify themes are well-structured with clean code – that gives another edge to Shopify and improved visibility on search engines. 

As a fully-hosted eCommerce platform, it has blazing speed and uptime. 


WordPress is considered as one of the SEO-friendly CMS by experts, and that is where WooCommerce surpasses Shopify. It allows users to add content and meta information easily and generates the site’s sitemap automatically.

WooCommerce has a wide range of SEO plugins that helps in easy customization and optimization of the site. 

Yoast SEO plugin is an amazing WordPress search engine optimization plugin that can help in the better ranking of our site on search engines.


WooCommerce vs Shopify – SEO: Conclusion 

As a WordPress plugin, WooCommerce works well with its integration of SEO plugins and gives more optimization options. Site speed is an important factor for higher ranking, as WooCommerce is not a fully hosted platform like Shopify, so you need a hosting server. 

WooCommerce with an extensive range of plugins and Shopify with a built-in SEO-ready structure made a tie here. 

Themes & Layouts


Shopify has 50+ professional store design themes. These themes are highly customizable and designed well for your eCommerce store. 

It has both free and paid themes ranging between $140-$200. Shopify allows easy customization of its theme and provides plenty of design options to users. Even if you are a developer, you can get benefited from the Liquid language framework.

Shopify themes are well-curated and written in clean code, which can help you in getting better rank and generating revenue.



WooCommerce offers endless design options with 1000+ WordPress themes. It also has both free and premium themes that you can customize easily. 

Additionally, there are some themes specifically designed for WooCommerce i.e Storefront. It can easily be integrated into WordPress themes allowing you to have multiple designs and customization options. 

WooCommerce vs Shopify – Themes & Layouts : Conclusion 

Although WooCommerce offers plenty of customization options and theme designs, Shopify with immersive theme designs is a winner here. 

Customer Support


Shopify is known best for its customer support and provides 24/7 support via mobile, chat, and email. 

In addition to customer support, Shopify has extensive documentation and forum support that can help you in fixing any issue or problem. Shopify also has a directory of Shopify experts where you can hire professional Shopify experts.


Contrary to Shopify, WooCommerce doesn’t have dedicated customer support but, as a WordPress plugin, you can get support through the WooCommerce forum. 

WooCommerce also offers a wide range of tutorials and documentation to address your problems. You can also create a free account on WooCommerce to get support from there. 

Moreover, if hosted by a powerful hosting provider like Bluehost, you can enjoy 24/7 excellent customer support with WooCommerce.

WooCommerce vs Shopify – Customer Support: Conclusion 

Shopify with round-the-clock and dedicated customer support staff makes a clear win here. 


We’ve discussed the comparison between Shopify and WooCommerce in detail. You can choose the right solution that  “fits best” to your requirements. 


Choose the cost-effective WooCommerce solution, if you want to have complete control over your data. It can help you to sell on a large-scale in multiple regions. 

Whereas, Shopify is an easy to use and scalable ecommerce solution and allows quick and seamless setup launch.

We hope this article has addressed your many questions, you can also check our quick ecommerce guide on the best ecommerce platforms

Shopify Pro is a leading Shopify development agency in New York, USA. We have an extended range of expertise in Shopify Web Design & Development, Shopify App Development, Ecommerce Development Services, and Digital Marketing. Moreover, we also offer design & development services for other ecommerce platforms including Drupal, WooCommerce, Cratejoy, Magento, Joomla, Squarespace, Lightspeed, Drupal, BigCommerce, Shopify Plus, and many others. 

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