SEO is crucial for the ranking of the websites and so do e-commerce stores. The right SEO (Search Engine Optimization) strategy can help you to get high ranks on the search results and make it easy for your prospective customers to reach and find your products. Today we can talk how to do WooCommerce SEO to Boost your Traffic.
Having a WooCommerce store and struggling to drive traffic to your store? Ranking a store requires effort but is not difficult. Optimizing your store through effective WooCommerce SEO strategies can drive success and long-lasting benefits for your business.
If you have just set up your store and not optimized your store yet, it’s time to think about it. Here in this article, we have shared an ultimate WooCommerce SEO guide that can help you boost your business’s traffic.
Before starting out, let’s know in detail what WooCommerce is, its features, and how it can help you reach your revenue goals.
What is WooCommerce? – A brief history
WooCommerce is a popular open-source plugin that allows merchants to convert their WordPress website into a fully functional online store. It’s an easy-to-use plugin with only a few clicks; you can get your e-commerce store set up.
The popularity and advanced features of WooCommerce made it a perfect option to build an online store. It has been reported that WooCommerce now powers over 99% of WordPress e-commerce websites. Overall, it has powered over 28% of online stores globally.
The first version of WooCommerce was released in 2011, wherein 2015; it was purchased by Automatic (the company behind WordPress). Now, WooCommerce is used by almost 300,000 online retailers.
What does WooCommerce do?
As discussed above, WooCommerce enables e-commerce functionality in WordPress Website. Using this free plugin, you can turn any website into a functional and feature-enriched e-commerce store.
It allows merchants almost to sell anything – from physical products to digital downloads. Moreover, as an open-source plugin, it gives merchants complete control over their store. You can customize everything from your product page layout to descriptions directly from your WordPress dashboard.
Even the availability of hundreds of extensions doesn’t affect the popularity of WooCommerce. It gives you all the features and options you need to run and sell your products online.
What makes WooCommerce this best? –
Easy Installation, Configuration, and Integration!
WooCommerce is designed to get started as quickly as possible, with straightforward installation and a setup wizard to get your e-commerce store up and running with your WordPress theme.
Getting started with WooCommerce is the job of a few clicks. Then, with some easy steps, you are done with the installation and set up wizard, and Woah…Your e-commerce store is up!
How to do WooCommerce Setup Wizard?
Step #1: The first step in WooCommerce setup is installation. You need to install WooCommerce like any other plugin from the WordPress plugin directory. Search for it and click on install. Once the installation is done, then next comes the activation – click on “Activate.”
Step #2: Now, you need to set up a wizard to get your store done and ready for selling. The setup wizard will come with plenty of options you need to complete for the complete setup. But, first, you need to go through all steps and points for the right setup.
Once you are all done with the installation and setup, you need to integrate WordPress themes with your e-commerce store. There is a wide range of themes available in the WordPress themes that are totally free to use.
Ultimate Guide for Improving the Search Engine Rankings of WooCommerce
There can be multiple ways to drive traffic to your WooCommerce store, through social media channels, paid traffic, and many more. But you might be missing major traffic. Yes, from search engines like Google. But, by putting in some SEO efforts, you can drive huge traffic to your store.
Search Engine Optimization will improve your store’s visibility and build the strong credibility of your online store on the web.
Let’s start with the ultimate guide to improve the ranking of your WooCommerce store through SEO.
1. Optimize your images
High-quality product images can attract and engage your customers to your store. In addition, these visuals can serve an excellent user experience to your prospective customers. But putting quality images doesn’t mean you are done. Yes, you need to image SEO right here. Optimizing your images will help you appear in Google image results and improve the ranking of your website.
The large-sized images can also affect your website load speed. And obviously, speed is a crucial ranking factor.
To optimize your product images for search engines,
- Without losing the image’s quality, reduce or compress the file size of images. There are also plenty of plugins available that can minimize the size of images.
- You need to optimize product images for relevant keywords. To do so, change the filename, title, and alt description of your product images with your relevant and targeted keywords.
2. Optimize your URL structure
URLs provide information about pages and content to the search engines. To perform better on search results, you need to optimize your URL structure.
A URL with complex characters can be considered as spammy. So there are many practices that you should consider to optimize your website’s URLs.
- Include relevant keyword
- Keep your URL short for SEO
- Use lowercase letters to keep yourself at safend
- Use hyphens instead of underscore
- Make sure to canonicalize your URLs
- Your URLs should be readable for visitors as well as search engines
3. Avoid using Duplicate Content
Duplicate content can have severe effects on your WooCommerce ranking. Unfortunately, even knowing it’s so dangerous for SEO, many site owners often mistake using copied content on their website.
To get better, you need to put in the best efforts. Where duplicate content is bad for SEO on the other side, high-quality content can improve the chances of higher ranking. Each product page of your WooCommerce should include unique titles, descriptions, and headings.
Build an interactive and compelling content copy of your products to create urgency and attract your prospective and potential customers to your store. Although it requires a lot of effort, the effort and energy will be worth it.
4. Make Use of Rich Snippets
The rich snippets control how your website will appear in search engines. Why is it so important?
By improving the appearance, they can increase the click-through rate (CTR) of your website. They can persuade the visitors that your website is worth clicking on. They are great as they provide valuable information like star ratings and reviews to let your customers know more about your business or what the page is about. It is an effective way to pre-qualify your potential visitors.
5. Leverage the Power of SEO Plugin
You can never ignore the power of plugins in WordPress. For example, the right and reliable optimization plugin can help you improve your store’s ranking. Undoubtedly, WordPress is a great CMS and quite SEO-friendly. However, to stand out from your competitors, you need extra efforts, and that is where these highly functional plugins can help you.
Out of all, the Yoast SEO plugin has made its place as one of the best optimization plugins available. It can help you to optimize everything content to your website structure.
Moreover, you can
– Optimize and add breadcrumbs to reflect your site structure
– Improve sitemaps making it easy for the search engines to crawl
– Add additional focus keywords on each page
Apart from it, there are also a lot of features that Yoast renders to its users.
Why do we Choose WooCommerce?
Getting into the e-commerce business can be daunting and sometimes risky as well. But, e-commerce platforms like WooCommerce have made it easy for merchants to run a profitable online store. It’s a super easy, fast, and reliable plugin and, even better, completely free to use!
- It is an easy to use a plugin for beginners
- Can help all business sizes.
- Highly customizable and offers excellent support
- Multiple payment gateways integration
- Affordable e-commerce solution
Advantages & Disadvantages of WooCommerce
Here are the pros (perks) of WordPress WooCommerce: –
1. It’s free
It is an open-source WordPress plugin, which means you don’t need to pay to download or use it. Instead, with just a few clicks, your e-commerce store setup will be ready.
2. High scalability
WooCommerce offers high scalability and allows businesses and startups to grow their online business. Comparatively to other platforms, it is also a low-cost e-commerce solution.
3. Professional and Highly Customizable
The third advantage of this plugin is that it can be professional and customizable. Thus, this advantage places WooCommerce on a different side from other apps and plugins in the cooperative world. Likewise, there are many themes with colors changed further for you to customize your website and create your unique website for your e-commerce business.
As there is a group of stylesheets and templates that are used to describe the look and feel of a WordPress site. Templates are those files that control how your WordPress site will be displayed on the web.
Wondering what exactly the theme is and what it can do? A theme is a group of stylesheets that can style the look and appearance of your WordPress site and how it’s going to look on the web to your prospective customers.
WooCommerce provides extended security features and a highly secure e-commerce platform. So, you don’t need to worry about hackers, bugs, or any relevant issues that can affect the performance of your website.
5. Strong Community Support
Another advantage of WooCommerce is the community support. As it’s a WordPress plugin, you’ll get strong community support to solve all your issues and problems.
It is a mobile-friendly e-commerce platform so that you can provide a seamless mobile shopping experience to shoppers. With the increasing number of mobile shoppers, the need for responsive themes also has been increased.
WordPress themes are perfectly responsive, allowing your buyers to view your store on their mobile devices. From dynamic resizable images to responsive menus, they got you covered.
Disadvantages of WooCommerce
Here are the cons of WordPress WooCommerce:
Every e-commerce platform comes with its own advantages and disadvantages, and so does WooCommerce. Although it’s a popular and reliable platform, it is still associated with some cons. So here we enlisted some of the cons of WooCommerce that you might come across.
WooCommerce is a plugin of WordPress. It is not a hosted solution but requires hosting to run on the web. It means it requires a lot of technical maintenance of an online store.
To manage and update all the changes, you have to do things on your own. There are many plugins available that may let you know about specific security updates, but still, the responsibility is on your shoulders. From troubleshooting to fix, you are all responsible for it.
*WordPress.com is a hosted solution, but you need to pay additional charges for it.
2. WooCommerce Speed & Security
The continuous hacking attacks make security crucial for an e-commerce store. Like the maintenance when it comes to safety, again, you are the only one accountable. There are many plugins available that can help you maintain the security of your WooCommerce store.
Combining the power of WooCommerce and plugins, it is super secure. However, on the downside, alone WooCommerce doesn’t offer the security that is required for an online store, significantly when you are scaling or growing your online business.
3. Lack of Support
Like other e-commerce platforms, WooCommerce doesn’t offer dedicated customer support to merchants. You may get support for the plugins installed in your online store but not for WooCommerce. It is one of the major drawbacks of WooCommerce. It does provide community support, but that’s not enough to scale your business with WooCommerce.
What WooCommerce Can Do to Grow Your Business?
No doubt, the e-commerce industry offers a pool of opportunities to business owners who just have started. An interactive, feature-enriched, and attractive online store can help you to target and reach your customers. Out of many e-commerce platforms, the features of WooCommerce help businesses to scale, grow, and boost their online presence.
Let’s see what opportunities you can unleash through this powerful e-commerce platform.
WordPress itself is a reliable e-commerce platform, and the integration of WooCommerce with WordPress laid the foundation for the solid reliability of an online store. It is specifically designed for bloggers and has all the necessary SEO features required for a store. Moreover, it has well-written and clean code enabling developers to customize and design whenever required.
Whether you are tech-savvy or a beginner, getting started with WooCommerce is quite easy.
As compared to its competitors, WooCommerce offers excellent flexibility, making itself a highly flexible e-commerce platform. In addition, it has a plethora of functional and feature-enriched plugins and extensions that you can integrate with your store. By integrating these plugins, WooCommerce allows merchants multiple payment gateways, shipping, discounts, and coupon codes.
Its flexibility allows developers to develop and integrate custom functionalities in stores as well. However, it is critical and needs high expertise. You can hire professional WooCommerce developers from Shopify Pro to get high-quality development services.
Responsive and Mobile-Friendly Themes
Thanks to the responsive and beautiful themes that WordPress has for merchants and online retailers. These are free as well as premium themes are also available. WooCommerce is compatible with all of these themes. You can easily download and integrate any theme that complements your brand.
Even better, WooCommerce has its own theme – Storefront. You can customize its design and layout according to your requirements. In addition, the availability of child themes offers more customization options for your store.
Track the Performance
In the online world, performance is crucial for the success of an online business. If your store takes time to load or is unable to deliver a seamless shopping experience to shoppers, it will eventually result in an increased abandoned cart rate.
Using the right hosting provider, WooCommerce e-commerce platforms deliver promising performance that can make your store stand out from the competitors. Therefore, it is recommended to use Bluehost as a hosting solution for your online store.
Advanced Reporting and Insights
An online store is not only about setting up – you need to monitor and track the performance of your online store continually. By doing so, you can improve and proactively manage your online store.
The insightful and analytics reporting features of WooCommerce allow you to track the functioning and performance of your online store. It will help you to deliver the best user experience to your customers.
The features and functionalities of WooCommerce literally made it easy for retailers to get started with their online business. The platform helps businesses in achieving incredible growth and drive success in the online world.
However, Search engine optimization is a way to boost the ranking and visibility of your online store over the search results. You might get familiar now with the importance of having an SEO strategy for your e-commerce store. We hope these useful SEO tips will help you to get your WooCommerce store to the next level.
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