Do you think that the most admired social networks like Instagram and Facebook are oversaturated? Has your reach count down, your engagement almost disappeared? There is a novel social network in town that’s been budding rapidly since 2017. And in some months, its app is downloaded more than Instagram and Facebook.
It may not be the preeminent alternative for you to leverage, or it could be. We are going to break down whether it is or it isn’t for you. We will discuss the novel social network that will explode in the year 2020. And the valid query is: Should it be leveraged by you?
The Wall Street Journal said that Tik Tok is the third most installed app worldwide. It has 1.2 billion monthly users globally. It’s the most downloaded app on the App Store worldwide. The Wall Street Journal also testified that the common user exhausts 45 minutes on that app every day. ByteDance, which is the parent company of Tik Tok, spent about roughly 1 billion dollars on ads, as much as 3 million dollars a day in the last year
Is My Audience There in this Social Network?
The first thing that you should look at is, is my audience there? You are going to detect a similar thing happening with other social networks like Facebook. First, the dominant demographic is young people.
Then, it extends into other age groups and demographics. Depending on your demographic and audience, it may not work for you. In other words, if you are going after the younger demographic, then right now it can work for you. On the contrary, if you are going after the older demographic, then you are going to have to wait a bit.
Secondly, if your competitive lead has always been first, then it may be significant getting on right now. It is not viable to tell whether or not it will take off for all demographics, for all groups, or if it’s going to be a tremendously popular social network a couple of years from now. But the trend shows that it is mounting.
So if your competitive lead is to be the first hauler, then you must go in there and begin to take advantage, because characteristically when you get in there near the beginning, it’s much easier to gain grip, get followers, traffic, and leverage the audience.
But when you leverage something later on once it becomes flooded, it’s much complicated to get traction and it tends to take a lot more time and money.
If you need help with your social media marketing log on to www.shopifydevelopment.com. We will aid you in getting acquainted with the latest social media trends.
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