Why is SEO so important for e-commerce? SEO is crucial for eCommerce businesses as it makes your online store more visible in the search engine results pages to the relevant searches. Over the last five years, the eCommerce business has had immense prevalence. So, in such competition, every online retailer’s primary goal is to rank higher on the search engine pages to get more organic search traffic. SEO helps eCommerce websites to appear on top and rank higher in the search engine results pages(SERPs).
For a strong online presence of your eCommerce business and to increase your store’s sales, search engine optimization or SEO is the best way. SEO has dominated the industry for its extraordinary outcomes, and now it owns over 70% of the search engine market. Moreover, it is estimated that SEO grabs 50% of the total traffic.
Here you might be curious to know that – How does SEO work?
SEO stands for search engine optimization; it is one of the digital marketing strategies that focus on the reach of your website in search engines pages such as Google. The understanding of how SEO works will enable you to use different tactics to increase your visibility and ranking in search results.
In this article, we will discuss the best SEO strategies or SEO checklist for E-commerce business in 2021. It will guide you and help you to a better understanding of SEO for your eCommerce business.
Without further ado, let’s dive in;
8 Best SEO strategies for E-commerce business in 2021
Following are the best SEO strategies for E-commerce business in 2021;
Create a List of Keywords
Basically, Keyword research is the process of researching popular search terms concerning your target audience types in Google. Though, how is it possible to rank higher on search engines without acknowledging what you want to rank? So, do a lot of research and make a list of popular keywords. Then, strategically add them to your website content to boost your visibility.
You can use different tools for good keyword research like Soovle, Google Search Console, or Ahrefs Keywords Explorer. These tools bring out the best search suggestions. Use long-tail keywords in your article to get a more targeted result.
Check the report of all the keywords your competitor is ranking for and create your own effective keyword research list that includes popular words of your niche.
Following are some tips by which you can create a good keywords list;
- Think like a customer for a better understanding of your audience
- Check the competitors
- Understand the long tail keyword
- Use keyword research tools
- Scrutinize the results
Optimize Site Speed
Slow websites have adverse effects on the online marketplace. If your eCommerce site is slow, the user will be more likely to shut it down! Usually, users are so impatient and don’t wait to load the website in more than two seconds. Even 40 % of the users turn it away if it takes more than 4 seconds to load a website. This is how important the site speed is for eCommerce as it can increase and decrease conversion rates.
Researches have shown that 75% of users don’t buy from those sites that showcase poor performance. Likewise, poor site speed enjoys users, and they will leave bad reviews that will surely affect your reputation in the online market.
Walmart is an excellent example of good site performance and better conversion rates. In fact, if you work on boosting the speed of your site, you will see magnificent results in the brand’s revenue and reputation.
Following are some of the ways to ensure your website loads fast.
- Reduce redirects
- Leverage browser caching
- Improve server response time
- Use a content distribution network
- Optimize images
Optimize site Navigation
The navigation tools of a website enable its visitors to experience the site with maximum efficiency and minimum incompetence. A website navigation system allows the webpage visitors to search and explore different sections and information within the website. Moreover, it directs its visitors to different pages and information available on the website.
Consequently, it helps to derive more sales and build a brand’s reputation. Whenever you build your site’s navigation, consider your users as a first priority. Always try to make your site easy to approachable and navigate for users for a good user experience.
Following are some ways to optimize your site navigation;
- Optimize Your Mobile Website’s Navigation
- Rearrange the Drop-Down Menus and lii in Your Website Navigation
- Make Site Search effortless
- Provide Context
- Create different Website Navigation Menus for Different Audiences
- Add a Mega Footer
- Choose Your Menu Order Strategically
- Re-List Sub-Choices
Clear & Useful Content
Content is one of the most important and best SEO strategies for an E-commerce business in 2021, as it is a crucial part of a website. Therefore, the content of your website should be clear and meaningful to attract the target audience. The primary purpose of the content is to engage the audience and to provide information to users regarding your products and eCommerce website.
Therefore, the content of the website must be unique and valuable for the users. Useful and impactful content also enhances the eCommerce customer experience and increases website ranking regarding your competitors.
Following are the types of content that can please the website visitors to visit again.
- Content assets
- Calls to action
- Landing pages
- Video content
- Visual content
Simple & Brief Product Description
The product description is very crucial to develop customer’s interest to buy the products from your website. A good product description always increase Customer Experience. To compare content against keywords, search engines have algorithms. That’s why make sure your product description is clear and of good length, but avoid content stuffing. But don’t compromise on the quality of the content.
Moreover, try to keep your product description simple, brief and meaningful for the target audience.
On-Page SEO Tactics
On-page SEO is a process of optimizing website pages to rank higher in search engines and to grab more traffic. On-page refers to the optimization of both the content and the HTML code of each page of a website.
Start on-page SEO by making a keywords list to rank your eCommerce store. For example, if you want to target end-season sales, prepare your store and list the keywords that are relevant to your target end-season sale. Such as “Best End Season Sale” or “avail up to 70% End Season Sale”.
On-page SEO includes;
- headlines and headers
- image optimization
- title tags
- meta descriptions
- structured data and more.
Off-Page SEO Tactics
“Off-page SEO” is a bit different from “on-page SEO,” also known as “off-site SEO” ; it refers to all those actions that are taken outside of your website and impact your rankings within search engine results pages (SERPs). It depends on your marketing goals and how much time you should spend on off-page SEO.
Off-page SEO include;
- affiliate programs
- social media strategy
- influencer marketing etc.
For the past few years, video marketing has been a big source of getting the attention of viewers. Take a good look around you to understand and see the wonders of video marketing. The main reason behind the popularity of video marketing is that it is a smart approach and absorbs quickly.
Moreover, video marketing is a simple and quick way to deliver your message or offers to your audience within seconds.
Video marketing increases the chances of Your eCommerce business to rank higher on search engines. Researches have shown that 85% of the marketers to boost SEO use video marketing.
Ecommerce has gained much popularity over the past few years. Still, day by day, it is growing and becoming more challenging. And if you have high goals and want to lead the eCommerce race, then you have to devise a strategic plan to work on. The best SEO strategies for E-commerce business in 2021 that we have discussed above are suitable and great for any eCommerce site. Hence, if you work on these strategies, no doubt you are on the go to grab more traffic on your eCommerce store and will achieve your goal. These strategies help a lot in your store ranking but if you are a beginner then, I recommend you to hire a eCommerce SEO Agency.
Hope so, Shopify Pro Helps you a lot and provides you Deep Search Information about the Best SEO Strategies of eCommerce to grow your Business in 2021.
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