Magento is undoubtedly a popular eCommerce platform that has empowered over millions of online stores.
If you want to launch your online store or want to scale your e-commerce business then, Magento can be the choice. But before that, let’s discuss everything about Magento and whether it’s right to choose Magento for website development or not.
What is Magento
Magento is a powerful, built-in PHP-based e-commerce platform developed on Zend Framework. It was firstly introduced in 2008 and till now it has powered hundreds of thousands of businesses including big names like “Nike”.
Magento is considered one of the highly secure and reliable platforms by many B2B & B2C e-commerce businesses. With lots of features and functionalities, it has empowered almost 20% of e-commerce stores.
Different Versions of Magento
Magento comes with three versions
- Magento Commerce
- Magento Commerce Cloud
- Magento Open Source
Magento Commerce that was known as Magento Enterprise Solution previously provides advanced features and functionalities including B2B functionalities, Advanced marketing tools, Multiple payment options, and customer segmentation.
It’s an on-premises solution that requires dedicated resources to manage hosting. It also requires a yearly license fee
Magento Commerce Cloud
Unlike Magento Commerce, it is hosted on Magento AWS-based cloud hosting infrastructure. So with this version, you can enjoy Magento commerce features with the self-hosted solution. It offers high-level security, maintenance, and PCI compliance.
Magento Open Source
Previously known as Magento Community Edition, Magneto open source is free to use available solutions. It means to use this powerful solution, you really don’t need to pay any license fee and can host it on your own server.
It has some built-in features and functionalities set, but if you need to add or integrate some advanced modules, you need to hire a Magento developer. (Shopify Pro has an expert team of Magento developers who can help you to integrate your custom features in your existing Magento store).
Pros & Cons of Magento
|Open-source platform||Expensive cloud-based solution|
|Feature & Functionality Rich||Need Programming Skills|
|Offers flexibility||Bad Technical Support|
|SEO-friendly Website Pages & URLs||Slow loading Time|
|Fully Scalable Solution||Requires Hosting for Magento Community solution|
|A wide community of experts, developers, and users|
|Mobile-friendly E-commerce Platform|
|Offers high customizability|
|An efficient platform for Automated campaign and Order Management|
- Catalog Management
- Advanced Site Search
- B2B Functionality
- Advanced Marketing Tool
- Global Selling
- Integrated Checkout, Payment, and Shipping
- Content Staging
- Customer Loyalty Tools
- Order Management
- Community Support
- B2B Functionality
- Business Intelligence Dashboards
- Page Builder
- Visual Merchandising
- Highly Scalable
Open-Source E-commerce Platform
Magento, unlike other popular e-commerce platforms, is an open-source and free-to-use platform. It offers high customizability, extendability, and flexibility to merchants.
However, to use advanced features, you need to upgrade your version – Magento Commerce or Magento Commerce Cloud.
Magento offers a high scalability opportunity to businesses and enables them to grow their e-commerce business.
Its excellent customer services and Magento 2 robust development features make it the right choice for businesses that want to grow and scale online.
Search Engine Optimization (SEO) is one of the key factors to rank your business on search engines.
Magento has built-in SEO functionality that can help you to rank easily. It provides excellent user-experience, fast loading speed, creates SEO-friendly URLs, and is highly mobile responsive.
Advanced Marketing Tools
It offers advanced marketing tools that can help merchants in easy marketing of their websites. Some of the built-in marketing tools include catalog promotions, promotional pages, coupons, and multi-tier selling discount codes.
It provides community support that has a list of expert Magento developers and consultants. These experts are available for support whenever & wherever you need them.
Moreover, Magento also organizes its event named “MEET MAGENTO” where different experts, developers, merchants, and partners come together on a single platform to discuss everything about Magento.
Reporting & Analytics
Magento commerce solution comes with business intelligence (BI) dashboards that can help you to track data & analytics of your business.
This Analytics can help merchants to improve their sales and business functioning. It provides important information like average order value, customer lifetime value, and customer retention rates.
Payment & Shopping Cart Options
Magento 2 solution provides multiple payment gateway options that include PayPal, Braintree, AmazonPay, and Klarna. Some of the basic Magento payment methods include Cash on delivery, Bank Transfer Payment, Payment on Account, and check money/order.
Multi-store management of Magento enables merchants to add and manage multiple stores from a single dashboard.
You can also add multiple products and catalog as well as multi-language support using multi-site and multi-store view functionality.
Strong Magento CRM
Magento offers high-level customer loyalty tools that include CRM ( Customer Relation Management) as an important part of the admin dashboard panel.
Leveraging the power of the strong Magento CRM, you can run automated campaigns. This can also help you to create the right content and campaigns in accordance with the buyer’s buying intent.
It provides efficient product catalog management to manage your thousands of products effectively.
Catalog Management system will also help in intelligent on-site search of products so that a user can easily browse through the product he is looking for.
Magento also offers a strong order management module that enables merchants to easily create, edit, and manage orders through the dashboard.
One of the amazing features is, it also renders invoice printing, shipping labels, order status management & customization, and shipping management services.
Here in this section, we’ll discuss three pricing packages Magento offers that are as follow:
|Magento Commerce Cloud||$40,000|
Magento Community Pricing
Although Magento Community or Magento Open-source is free to use, it costs some money for hosting&domain, security, or any dedicated web development support you need. So, the cost is worth the complete setup of a Magento website.
Unlike Magento Community, its cost depends on your gross revenue value.
Here as follow,
|Avg. Gross Sales Revenue Value||Cost|
|$1,000,000 – $5,000,000||$32,000/year|
|$5,000,000 – $10,000,000||$49,000/year|
|$10,000,000 – $25,000,000||$75,000/year|
Magento Commerce Cloud Pricing
Magento Commerce Cloud is the right choice for large businesses generating revenue of more than $1m. Due to its cloud handling, it’s a bit more expensive than Magento Commerce.
|Avg. Gross Sales Revenue Value||Cost|
|$1,000,000 – $5,000,000||$55,000/year|
|$5,000,000 – $10,000,000||$80,000/year|
|$10,000,000 – $25,000,000||$120,000/year|
Why Magento for Website Development?
With a variety of features, Magento is among the most popular e-commerce platforms and the right choice for your e-commerce website.
Through its powerful business intelligence dashboards, you can have full control over your sales. It also allows merchants to boost their online sales and offers affordable website development solutions. Magento Merchants can manage multiple stores through a single dashboard using multi-store capability.
Do I need to hire a Magento development agency for Magento Website Development?
Well, if you are a technoid or skilled person, then setting up a Magento store is easy for you.
As we mentioned above, Magento is a powerful e-commerce platform and requires programming & high technical skills. So, setting up, customization, and multiple module integration can be a tedious job for a non-skilled person.
Thus, it’s best to hire a website development agency.
Magento vs Shopify
The main difference between Magento and Shopify is, Shopify is a fully hosted solution – you don’t need hosting to host a website on Shopify while Magento is a self-hosted solution that requires hosting & domain.
Here is a quick comparison between these two powerful platforms
|Requires High-level programming skills to manage||Doesn’t require any programming skills|
|Excellent Multi-store strategy||Good Multi-store strategy|
|6+ payment gateway options||70+ built-in payment gateway options|
|Hundreds of Free and Paid themes|
|Suitable for large businesses||Suitable for small businesses who want to build a small shop|
|Feature Rich Solution||Some Native Features|
|Good Support||Excellent Support|
What is Magento? A CMS or Framework?
Magento is a powerful PHP-based CMS and an e-commerce platform powering multiple online businesses. It is not a framework but built on PHP framework – Zend. Online merchants can easily manage their content and store functionality through this efficient platform.
How much does it cost to build a website on Magento?
As we discussed earlier in the Magento pricing section, getting started through Magento community solution is free. But, you need to pay some additional costs for Hosting, developers and Domain, etc.
However, Magento Commerce solution ( cloud-based) cost depends on your business needs and your average gross sales revenue value. Typically, the cost starts from $2000/month.
Shopify vs Magento – which one is best for me?
Both Shopify and Magento offer high-level security and features but Magento is the right choice for large, complex businesses while Shopify is good for those who just have started their online business.
How much does it cost to hire a Magento developer?
Well, according to clutch, the cost to hire a Magento developer varies from $50-$250/hr. However, the cost to hire a Magento developer from Shopify Pro is $35/hr. To get started with their services, you can contact them via email at email@example.com
What are Magento 1 and Magento 2?
Basically, Magento version releases are categorized into Magento 1 and Magento 2. The first one consists of Magento 1.0x to 1.9x, while the latter is the latest release that is 2.0.x to 2.2.x.
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