The eCommerce businesses have always been changing with time. Now, it has completely transformed the retailing system. Since the eCommerce industry has started, it has made over 2 trillion US dollars around the globe and now it is growing more and faster than before. Retailers are constantly trying to improve their eCommerce businesses to meet the requirements of Increasing Customer Experience. Whereas everything is evolving in eCommerce, we have restricted it to some big trends of the time that will hit this industry in the coming time.
Where every business is in havoc due to the Covid-19 pandemic from restaurants to entertainment, there the eCommerce industry has been getting benefit from it. According to G2 study, there are 370 eCommerce Platforms and 12-24 millions sites are exists. No doubt online sales have been increasing undeviatingly for some time but the lockdown due to COVID-19 has blown up this industry.
Moreover, if you’re still on the fence about where the eCommerce industry is going and which eCommerce trends will drive more online traffic and increase conversion rate in 2022 then you are in the right place. In this article we are going to discuss 12 eCommerce trends in 2022, so it will definitely help you to work on your eCommerce business ideas.
Augmented Reality Improves Realistic Shopping Experience
Augmented reality (AR) in eCommerce can be defined as the implementation of displaying 3D models of the products. This feature enables the customers to view any product in practical life at the right size and scale.
This technology has made shopping easier for customers in the online market as it gives a much better feel of the product by better visualizing even if it is a piece of clothing or any furniture item. It has brought immense change in the interactive customer shopping experience and boosted sales. For sure, the augmented reality has brought a big change in the eCommerce industry.
Moreover, several eCommerce retailers are already using AR technology to enhance customer engagement and boost their sales. ABI Research has figured out that Augmented Reality will be accountable for 3% of the e-commerce revenue by 2022 throughout the world
Voice Search Addition is a New Potential
Whether you believe it or not, voice search is more agile and efficient than typing. The average typing speed of a person is about 30 to 35 words per minute on the other hand you can process an average of about 100 words per minute with the voice search feature.
When it comes to search or reach out to your desired product in a huge online market, the voice search feature enables you to fetch it easily and instantly.
On a daily basis, millions of U.S. households are using smart speakers such as Amazon’s Alexa, Google Assistant, and Microsoft’s Cortana.
The Loop Ventures anticipated that by 2025, 75% of U.S. households will own a smart speaker.
This voice feature enables people to play music, check the weather, ask questions, and also shop for products. However, service providers are continuously claiming to improve the efficiency and accuracy of virtual voice assistants. So, further improvement is required because it is a big hurdle to make these assistants good enough to respond completely human to customers.
Leverage Omni-channel Selling
In simple words, omnichannel commits to retailers and consumers connecting multiple channels to market, sell, buy and transport goods. Presently like never before, eCommerce websites should use multi-channel stages to grab more customers and generate more revenue.
One approach to do this is by guaranteeing your eCommerce store is compatible with cell phones, tablets, workstations, and that’s just the beginning. It additionally assists with exploiting various web-based media stages—particularly Instagram, TikTok, Facebook, and Pinterest. You may also need to partner with any big online retailer such as Amazon or Etsy.
The more exposure you experience, the more extensive your influence will be. It might appear to be a ton to oversee but omnichannel selling is relied upon to become simpler and more open to online retail locations all through 2022. Just when your eCommerce store develops, keep recognizing new channels appropriate to your client base and incorporate them into your selling system.
Artificial Intelligence Will Become a Popular eCommerce Trend
Artificial Intelligence(AI) and machine learning enable the customers to have robotized and customized shopping experiences. This Artificial intelligence is persistently gathering information that how a client shops when they purchase and what they’re searching for in an item or assistance regarding shopping. AI is a piece of innovative technology that actually can’t be imitated in stores.
Ron Smith, Editor in Chief, The Digital Outdoor, emphasizes on the complexity of AI and the expertise to make it more human is likewise more important: Hence, to remain in front of contenders, online retailers should start implementing AI as soon as possible. Marketing, customer care, and work process mechanization are a decent spot to begin.
Personalization Adds a Powerful Experience
What is the importance of personalization in eCommerce? eCommerce personalization boosts sales, shopper engagement, and customer commitment. It is estimated that about 45% of users are more likely to shop on eCommerce websites that provide personalization.
Online stores can utilize the client information they’ve gathered to give individualized experiences. This can incorporate custom-made email alerts, pertinent shopping discounts, saving past buys, and one-on-one item suggestions.
As perhaps the main eCommerce trends, and personalization adds to an excellent shopping experience, yet in addition, these have great effects on transactions. In accordance with an investigation, the personalization can add to a 25% expansion in income.
Improve the customer experience using Chatbots
Now comes the chatbots. By joining the absolute best of robotization and personalization, the Chatbots are improving the client experience. Customers can utilize chatbots to ask queries and to get offers, meanwhile feeling as though they’re getting one-on-one individual consideration. Numerous chatbots are designed in such a way to look like human discussions and to connect with customers.
Chatbots are further strengthening the shopping experience and are likewise a cost-friendly key that is assisting online retailers to manage their client support service. Approximately over 80% of entrepreneurs are using chatbots. Consequently, chatbots are turning into an expanding well-known eCommerce trend.
Different payment methods
Customers have personal needs regarding payment methods though they might cancel their purchase if they don’t get a suitable payment method on an eCommerce website. To increase conversion rates on mobile devices you should definitely pay attention to providing multiple payment methods. Payment information saves option on your site enables customers to checkout even faster the next time when they shop.
Following are some famous payment methods:
- Amazon Pay
- Google Pay
- American Express
- Apple Pay
- Visa Checkout and
- Paypal; Paypal is one of the largest and well-known payment methods among them.
It is estimated that 73% of all eCommerce sales will be from mobile payments by the end of 2022. Make sure to include as many new payment methods as you can and work for the improvement of your site to make it mobile-friendly.
An image can tell 1,000 words but the potential of a video is limitless. To catch the attention of your audience for your eCommerce brand video is a great option. Videos enable you to engage with customers and convey your message related to your brand and offer more efficiently. Likewise, they are particularly incredible assets among Millennials and Gen Z.
Hope to see more videos coming up in sudden spots all through 2022. As of social media channels, videos will be progressively joined onto eCommerce destinations including homepages, item pages etc. The importance of videos can’t be underestimated as videos are a better source to describe and showcase your products than images. They instantly grab maximum viewers and ultimately your site makes more transactions.
Create a Value and Sustainability Of Brand
The sustainability of the brand is one of the great 12 eCommerce trends in 2022, that will make the most influential impact. As per the Harvard business audit, 65% of customers prefer to shop from purpose-driven brands where environmentalism has become an important value for brands.
To blow up this eCommerce sites should take some of the following steps to stand in a better position with audiences:
- Decrease poor packaging
- Start biodegradable packaging
- Incorporate with fair-trade companies
- Reach out some other ways to lessen their carbon footprint
According to a survey, 50% of people wanted more sustainability in the fashion industry while 75% wanted to see less packaging.
Now multiple businesses are trying to find out different ways to be more eco-friendly by working paperless wherever possible, using biodegradable packaging and using recyclable supplies.
What is mobile shopping? Mobile shopping is also called m-commerce, involves any monetary purchase or business activity done using a mobile device. It is a progress of the eCommerce industry that enables people to buy and sell goods or services from almost everywhere by just using a mobile phone or tablet device. In 2019, Statista estimated that 73% of online business deals will occur on a cell phone. before the end of 2022,
Corey Dubeau, VP of Marketing at Northern Commerce, is one of numerous who see “further developed quality and more portable installment reconciliations” to be a harbinger of progress in 2020.
Optimization of digital strategies
Reaching potential customers to your site is one major task but meanwhile to change them into conversions is another. So, now businesses are trying to grow their conversion rates by optimizing their product pages and different SEO strategies.
Social media marketing is the most efficient strategy, followed by content marketing and minimum data management. Including SEO being somewhere in the middle of it all. Multi-channel selling is also another good approach to get more conversions, whether through Facebook advertising or shopping ads on Google.
To optimize digital marketing strategies;
- Leverage the Potential of Automation. Marketing automation tools would help an eCommerce business to liberate a great deal of time and money.
- Try to take advantage of data and analytics.
- Do a lot of research to reach your target audience.
- Take benefit from social media.
- Make SEO your top preference
- Use the Internet to Brand Your Business
Dropshipping an eCommerce Trend
Dropshipping allows eCommerce stores to purchase products directly from a manufacturer, who then ships them to the customer. This way, the online retailers never have to store inventory or handle products directly. Instead, you can drive revenue based purely on your brand’s reach and marketing.
For some time dropshipping has been a successful eCommerce business model, with its worldwide market size valued at about $149.4 billion in 2020 and is now expected to be one of the numerous eCommerce trends of 2022 that will grow even larger. Dropshipping offers a lot of potential as a rewarding eCommerce business. Since Alibaba has opened up new roads for dropshipping deals, there are more choices than any other time before this.
In eCommerce, a number of great things are happening now as both the people and technology are developing. One thing is without a doubt that it’s never past the point where it is possible to hop in directly; discover some new information, and assess in case it’s appropriate for your business. For now, buyers are in the driver’s seats and internet business organizations will redo the excursion ahead for them.
Even if you are worried about how you can take your eCommerce business to gain an edge, shake it off, and start investing in your online store to get in line with the latest eCommerce trends of 2022. Advancing your eCommerce business by following the above 12 eCommerce trends in 2022 will assure that you’re ahead of the competition when it matters most.
These eCommerce Trends will definitely help you. But, in case if you not want to do yourself then you can hire eCommerce Development agency that will do all things for you. One of the trusted agency is Shopify Pro.
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